About.
Welcome! We're all about smiles, feeling good, and taking care of ourselves and the planet.
We think something simple like a toothbrush can really make a difference – not just for your teeth, but for how you feel about yourself, your health, and the world around you.
Everyone brushes their teeth, but it's easy to not think about it much. We want to remind people that this little thing you do every day can be a big deal if you use the right stuff and really mean it.
We started by wondering: How can we make brushing better for everyone and for the Earth?
We figured it comes down to how things look, being kind to the planet, teaching people, and using good science. Those are the four things that guide us.
🌍 What We Want
We'd love to see a world where taking care of your teeth is easy, works well, and doesn't hurt the environment. We're not trying to change the toothbrush, just how people think about it. It's not just a thing, it's something that helps you feel good.
We hope that someday, everyone will know how important it is to take care of their teeth. Kids will learn early, and adults will see brushing as a nice little way to take care of themselves.
Our big plan is to get the word out – not just about brushing, but about how using good materials, smart design, and simple tips can help everyone be healthier and help the planet too.
🧠 What We Believe
We really believe in respecting people, the environment, and the science that helps us get healthier.
We think about your mouth as part of your whole body. So, a toothbrush should do its job, but it should also feel good to use and make you want to brush regularly.
We design things based on three ideas:
Keep it simple – every part should have a reason.
Use science – pick materials and angles based on what works, not just what's trendy.
Think about the planet – always think about the future.
We want to make toothbrushes that are easy on your teeth and gums but still work well. We use good materials. We look closely at every curve and bristle to make sure it cleans as well as possible without hurting your mouth.
We think the best ideas are about making good stuff even better – tweaking the balance, grip, feel, and reach to make brushing feel totally natural.
⚙️ How We Design
Every toothbrush starts with an idea based on what people do and what science says. We watch how people brush, how their hands move, how their gums react to pressure, and how different bristles clean.
Then, we make samples that focus on:
Handles that feel good and are easy to hold.
Small heads that can reach all the way to the back teeth.
Soft bristles that clean without hurting your gums.
Weight that feels good in your hand.
We test and tweak each design to make sure it lasts, stays clean, and feels good. We want people to actually like using our toothbrushes because good habits stick when they feel good.
🧪 The Science of Clean
We use what dentists and doctors have learned. Studies show that brushing gets rid of stuff that causes gum problems and cavities. But how you brush, how long you brush, and what kind of brush you use matter a lot.
That's why we say to use soft bristles, brush for two minutes, and change your toothbrush every three or four months. We suggest brushing at least twice a day and using floss or little brushes to get between your teeth where the toothbrush can't reach.
We also know that your mouth is connected to your whole body. Taking care of your teeth can help your heart, your digestion, and even how you feel about yourself. So, by helping people brush better, we're helping them live better.
🌱 Taking Care of the Earth
People throw away billions of toothbrushes every year, and most of them end up in dumps or the ocean. We think that's a problem, and we want to fix it.
We want to make as little trash as possible and design things that are good for people and the planet. We're looking at handles that break down naturally, plastics made from recycled stuff, and materials like bamboo. We use as little packaging as we can, use stuff that can be recycled, and keep looking for new ways to be greener.
Being good to the planet isn't just something we do, it's something we're responsible for. We think that making the world cleaner starts with the little things we use every day. A toothbrush might seem small, but if millions of people choose good options, it can make a big difference.
🩺 Teaching People
We want to help people learn. A lot of people brush every day but don't know that brushing too hard, too fast, or with old bristles can be bad for you. We want to show people how to brush the right way, how often to change their brush, and how important it is to be gentle. We do this with tips, by working with dentists, and by getting involved in the community.
We want to help people understand that taking care of their teeth isn't just a luxury, it's something that helps you be healthy overall.
💚 What We Promise
We promise to always be honest and do things the right way. We'll never care more about how things look than how they work, or more about money than people. We're always learning and trying to make our products, materials, and impact on the environment better.
We promise to listen to you, to dentists, and to what the world needs. We think that real progress comes from working together, being curious, and being true to ourselves.
🤝 Our Family
We're more than just a place to get toothbrushes. We're part of a family that cares about health, taking care of themselves, and the environment. We're inspired by families teaching their kids to brush, by people living sustainably, and by communities promoting health.
Every toothbrush is a choice to take care of yourself, others, and the Earth. We want to connect with people who feel the same way. We hope to make that choice easier, more meaningful, and have more impact.
Tell us what you think! Let's talk and learn together. We can make taking care of your teeth something everyone can do, something that's good for the planet, and something that's even enjoyable
✨ What's Next
We're going to keep doing what we're doing: making brushing better and being kind to the planet. We're always looking for new materials, studying how things feel in your hand, and trying to make toothbrushes last longer and break down faster.
We think the future of taking care of your teeth is about balance – between technology and nature, between how things work and how they feel, and between your health and the planet's health.
We'll always be here to help people smile with confidence, live healthily, and do the right thing.
Every toothbrush has a story. Ours is about caring, science, and respect for you, your health, and the world.
A healthy mouth, a healthy planet, and a brighter future!
We think something simple like a toothbrush can really make a difference – not just for your teeth, but for how you feel about yourself, your health, and the world around you.
Everyone brushes their teeth, but it's easy to not think about it much. We want to remind people that this little thing you do every day can be a big deal if you use the right stuff and really mean it.
We started by wondering: How can we make brushing better for everyone and for the Earth?
We figured it comes down to how things look, being kind to the planet, teaching people, and using good science. Those are the four things that guide us.
🌍 What We Want
We'd love to see a world where taking care of your teeth is easy, works well, and doesn't hurt the environment. We're not trying to change the toothbrush, just how people think about it. It's not just a thing, it's something that helps you feel good.
We hope that someday, everyone will know how important it is to take care of their teeth. Kids will learn early, and adults will see brushing as a nice little way to take care of themselves.
Our big plan is to get the word out – not just about brushing, but about how using good materials, smart design, and simple tips can help everyone be healthier and help the planet too.
🧠 What We Believe
We really believe in respecting people, the environment, and the science that helps us get healthier.
We think about your mouth as part of your whole body. So, a toothbrush should do its job, but it should also feel good to use and make you want to brush regularly.
We design things based on three ideas:
Keep it simple – every part should have a reason.
Use science – pick materials and angles based on what works, not just what's trendy.
Think about the planet – always think about the future.
We want to make toothbrushes that are easy on your teeth and gums but still work well. We use good materials. We look closely at every curve and bristle to make sure it cleans as well as possible without hurting your mouth.
We think the best ideas are about making good stuff even better – tweaking the balance, grip, feel, and reach to make brushing feel totally natural.
⚙️ How We Design
Every toothbrush starts with an idea based on what people do and what science says. We watch how people brush, how their hands move, how their gums react to pressure, and how different bristles clean.
Then, we make samples that focus on:
Handles that feel good and are easy to hold.
Small heads that can reach all the way to the back teeth.
Soft bristles that clean without hurting your gums.
Weight that feels good in your hand.
We test and tweak each design to make sure it lasts, stays clean, and feels good. We want people to actually like using our toothbrushes because good habits stick when they feel good.
🧪 The Science of Clean
We use what dentists and doctors have learned. Studies show that brushing gets rid of stuff that causes gum problems and cavities. But how you brush, how long you brush, and what kind of brush you use matter a lot.
That's why we say to use soft bristles, brush for two minutes, and change your toothbrush every three or four months. We suggest brushing at least twice a day and using floss or little brushes to get between your teeth where the toothbrush can't reach.
We also know that your mouth is connected to your whole body. Taking care of your teeth can help your heart, your digestion, and even how you feel about yourself. So, by helping people brush better, we're helping them live better.
🌱 Taking Care of the Earth
People throw away billions of toothbrushes every year, and most of them end up in dumps or the ocean. We think that's a problem, and we want to fix it.
We want to make as little trash as possible and design things that are good for people and the planet. We're looking at handles that break down naturally, plastics made from recycled stuff, and materials like bamboo. We use as little packaging as we can, use stuff that can be recycled, and keep looking for new ways to be greener.
Being good to the planet isn't just something we do, it's something we're responsible for. We think that making the world cleaner starts with the little things we use every day. A toothbrush might seem small, but if millions of people choose good options, it can make a big difference.
🩺 Teaching People
We want to help people learn. A lot of people brush every day but don't know that brushing too hard, too fast, or with old bristles can be bad for you. We want to show people how to brush the right way, how often to change their brush, and how important it is to be gentle. We do this with tips, by working with dentists, and by getting involved in the community.
We want to help people understand that taking care of their teeth isn't just a luxury, it's something that helps you be healthy overall.
💚 What We Promise
We promise to always be honest and do things the right way. We'll never care more about how things look than how they work, or more about money than people. We're always learning and trying to make our products, materials, and impact on the environment better.
We promise to listen to you, to dentists, and to what the world needs. We think that real progress comes from working together, being curious, and being true to ourselves.
🤝 Our Family
We're more than just a place to get toothbrushes. We're part of a family that cares about health, taking care of themselves, and the environment. We're inspired by families teaching their kids to brush, by people living sustainably, and by communities promoting health.
Every toothbrush is a choice to take care of yourself, others, and the Earth. We want to connect with people who feel the same way. We hope to make that choice easier, more meaningful, and have more impact.
Tell us what you think! Let's talk and learn together. We can make taking care of your teeth something everyone can do, something that's good for the planet, and something that's even enjoyable
✨ What's Next
We're going to keep doing what we're doing: making brushing better and being kind to the planet. We're always looking for new materials, studying how things feel in your hand, and trying to make toothbrushes last longer and break down faster.
We think the future of taking care of your teeth is about balance – between technology and nature, between how things work and how they feel, and between your health and the planet's health.
We'll always be here to help people smile with confidence, live healthily, and do the right thing.
Every toothbrush has a story. Ours is about caring, science, and respect for you, your health, and the world.
A healthy mouth, a healthy planet, and a brighter future!